Manual data transfer
Reonomy lookup, then spreadsheet, then Monday import, then Terracotta upload. Average four to six hours per parcel target list. Every assemblage starts with hours of unbilled clerical work.
Proposal for MSquare Commercial · Las Vegas, NV
AI guard rails for assemblage research and pipeline integrity. Built around the way your brokers already work, so no parcel, no ownership record, and no Quick Lube site slips through.
We Built This for Your Workflow
Single-tenant net lease ground-up developments. Tenant assignment work for AutoZone, car wash operators, Publix. Quick Lube site identification through NACS code filtering. The flow below is what your brokers actually run today.
This is your current process. The data flows are manual. Each handoff is unbilled labor and a place where leads slip.
Where the System Leaks
Reonomy lookup, then spreadsheet, then Monday import, then Terracotta upload. Average four to six hours per parcel target list. Every assemblage starts with hours of unbilled clerical work.
Terracotta's ownership match rate is not 100 percent. Stale records cost dials, and the dials that connect land on the wrong contact. The volume play covers it, but the volume play is the problem.
For Quick Lube site identification, NACS codes are pulled and then filtered by hand. Direct mail spreadsheets are built by hand. The last campaign was 2,000 postcards assembled manually.
Every manual handoff is unbilled labor. Every miss is a deal that walked. The volume play is the cost of working without guard rails.
The Real Estate AI Studio Plan for MSC
Here is what we would build for you. Each workstream replaces a manual handoff with a verified automated pipeline that respects your existing tools.
Guard rail: no parcel in the target zone is missing from your call list.
An automated parcel research pipeline. Pulls ownership from multiple sources, cross-references for accuracy, dedupes against your existing Monday boards, and flags any parcel in the target zone that is not yet on a Terracotta list. The volume play stops being a volume problem.
Guard rail: zero spreadsheets between Reonomy and the dialer.
Automated flow from Reonomy to enriched contact data to Monday card creation to Terracotta-ready upload. Removes the spreadsheet step entirely. A new tenant assignment becomes a single intake form, and the call list builds itself.
Guard rail: NACS classification and owner-operator distinction are never hand-filtered.
NACS code intake, automatic filter for Quick Lube classifications, geo-targeted owner-operator versus lessor distinction, and direct mail list generation in the format your print vendor accepts. The 2,000-postcard campaign becomes a five-minute job.
Business Unit Impact
Modeled for the firm of MSC's size and shape, against the volume of single-tenant net lease assemblage work and Quick Lube site campaigns you run.
10 to 20
broker hours per week reclaimed
Reallocated from spreadsheets to closings.
70% → 98%
parcel lead capture rate
Modeled across assemblage workstreams.
Days → Minutes
direct mail prep time
Quick Lube postcard runs prepped in one sitting.
Why Real Estate AI Studio
Founded by Kevin Krone. MBA, University of Texas at Austin. Prior work at Related on a 1.5 billion dollar portfolio. The systems are designed by someone who has run the workflow.
Each workstream above ships as a working pipeline. No frameworks, no maturity models. By the end of the engagement your brokers stop touching spreadsheets.
Monday.com, Terracotta, Reonomy, and your AI provider of choice. We integrate, we do not lock you in. You keep ownership of the data and the system.
Las Vegas, NV
Tap to call. We can walk through the plan and pricing in 20 minutes.